Groupon Customer Acquisition & Retention Toolkit

Groupon is a global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. Groupon is reinventing the traditional small business world by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payments processing capabilities and point-of-sale solutions to help them attract more customers and run their operations more effectively.

By leveraging the company’s global relationships and scale, Groupon offers consumers incredible deals on the best stuff to eat, see, do, and buy in 48 countries. With Groupon, shoppers discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods. To subscribe to Groupon emails, visit www.Groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.

Groupon wants to help you get better customers with their Customer Acquisition & Retention Toolkit.  Learn how to attract new customers and get information on engaging and retaining existing customers.  The toolkit contains guides for all small business owners with additional resources for Food & Beverage and Health & Beauty industries.
 


Download the new e-guide from SCORE and Groupon


 

General Business Guides


Attracting Customers the Old-Fashioned Way
Traditional marketing methods, such as direct mail, advertising, public relations, events, and referrals are still effective ways to attract and retain customers.

Online Marketing Can Bring Crowds Through Your Doors
Online marketing is a must for any small business today. Here’s what you need to know.

New Marketing Tactics
Two of the most effective marketing methods for your small business are still emerging, but rapidly being adopted by consumers craving convenience and savings.

The Secrets of Daily Deals
You’ve tried a daily deal site like Groupon, and you know how powerful a tool it is. Now try these tips to maximize the results of your daily deals.

Get Social and Get Customers
Social media is one of the hottest marketing tools today. Here’s how getting social can help you attract and retain customers.

4 Smart Ways to Build Better Customer Relationships
Use loyalty programs, good customer service, socially responsible marketing and mobile apps help restaurant and bar owners engage with customers and build lasting relationships.
 


 

Bar and Restaurant Guides

Health and Beauty Guides

Bar and Restaurant: Build Customer Relationships
Use loyalty programs, good customer service, socially responsible marketing and mobile apps help restaurant and bar owners engage with customers and build lasting relationships.

Health and Beauty: Easy Ways to Build Customer Relationships
Use loyalty programs, good customer service, socially responsible marketing and mobile apps help restaurant and bar owners engage with customers and build lasting relationships.

Bar and Restaurant: New Customers the Old-Fashioned Way
Traditional marketing methods, such as direct mail, advertising, public relations, events, networking and referrals, are still effective ways to attract and retain customers.

Health and Beauty: The Old-Fashioned Way to Attracting Customers
Traditional marketing methods, such as direct mail, advertising, public relations, events and referrals, are still effective ways to attract and retain customers.

Utilize all the resources you can, including a website, SEO, SEM, email marketing and local search directories, to attract customers to your bar or restaurant.

Health and Beauty: Online Marketing Attracts Customers
A business website, SEO, SEM, email marketing and local search directories are essential tools in attracting customers to your health and beauty business.

Bar and Restaurant: Adopt New Marketing Trends
Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers.

Health and Beauty: Marketing Trends to Adopt Now
Learn how two hot new marketing trends—mobile marketing and daily deals—can help you attract and keep customers.

Bar and Restaurant: The Daily Deals
Become a daily deal expert, and you’ll not only attract new customers, but also keep them coming back.

Health and Beauty: The Art of Daily Deals
Become a daily deal expert, and you’ll not only attract new customers, but also keep them coming back.

Use geolocation platforms, ratings and review sites, and social media tools like Facebook and Twitter to attract new customers.

Health and Beauty: Going Social to Gain Customers
Use geolocation platforms, ratings and review sites, and social media tools like Facebook and Twitter to attract new customers.

 
Need Assistance?

Find a Mentor
SCORE Mentors are available to help you with your customer acquisition and retention questions.  Contact a mentor today to begin implementing these strategies in your business.

Groupon
To learn more about the company's merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.