Tutoring Company Learns How to Grow - Jenny Staletovich
• The Business: Gables Tutoring, www.gablestutoring.com, 1880 S. Red Rd. in Miami, started by a public high school teacher to help students after school with college entrance test prep and individual subjects.
• The Expert: Carlos Blanco, a former sales and marketing executive, founder of Aftermath and ERTexting and a volunteer counselor with SCORE Miami-Dade.
• The Challenge: While teaching full-time, owner Carlos Delgado had built the company over five years almost exclusively by word-of-mouth. Last fall, he decided to quit teaching to devote all his time to building the company. But while he had the passion, he lacked focus and needed to come up with a strategy that would make it a scalable business.
• The Advice: Blanco helped Delgado define his brand, based on the quality and personalized instruction. They hashed out a system to hire teachers and measure their performance. Blanco also helped Delgado reorganize the business’s website to provide valuable information that would help Delgado market the business, and he guided him to QuickBooks to improve accounting.