Small Business Makeover: Finding the Ticket to Smarter Marketing - Julie Landry Laviolette
The client: Complete Ticket Solutions, 5201 Anglers Ave., Suite 103, Fort Lauderdale, has 11 full-time employees and handles ticket operations for more than 150 events a year, which have included five Super Bowls, the Olympics in Greece and large local events.
The experts: Miguel Hernandez, president of Genesis Financial Associates and CFO by Design, Phil Sanfilippo, a consultant with 30 years of corporate experience, and Nancy Leve, owner of Virtual Fundamentals. All are Broward SCORE counselors.
The challenge: To make strategic marketing decisions and optimize sales opportunities.
They asked The Miami Herald for a Small Business Makeover to help with their marketing efforts. The Herald brought in Broward SCORE, a nonprofit with volunteer counselors from the business community that mentor small business owners. The SCORE turnaround team included Miguel Hernandez, president of Genesis Financial Associates, which offers offsite financial administration. With experience in retail sales and financial planning, Hernandez’s strength is strategic planning, growth and funding. Phil Sanfilippo, a consultant, has 30 years of experience with companies like PepsiCo in marketing, managing sales teams, developing training programs and running turnaround programs. Nancy Leve, owner of Virtual Fundamentals, has 30 years of marketing and advertising experience. She specializes in digital marketing, SEO and Web.