Small Business Makeover: Building a Road Map for the Future - Jenny Staletovich
For the last 10 years, John and Lauri Oliva’s digital production company has found a good niche in a saturated market. They have two big clients, Bank United and VITAS, along with a mix of others that have kept them busy.
But a toehold isn’t what they want anymore. The couple want their business to grow.
So the pair turned to The Miami Herald and Broward SCORE, their local chapter of the nonprofit organization that offers free counseling and training to small businesses across the country. SCORE sent a three-man team with expertise in sales, marketing and business strategy. And what they discovered is what plagues many small businesses.