SCORE San Diego Helps Small Businesses Effectively Use Internet Marketing

SCORE San Diego offers seven low-cost workshops to local entrepreneurs focusing on the most effective tools to create efficient online marketing strategies including email marketing, search engine optimization and social media.

Small business owner and SCORE San Diego client, Matt Gordon, worked with SCORE San Diego when opening his two restaurants, Urban Solace and Solace & The Moonlight Lounge, and is an advocate for small business' presence online. Gordon observed engagement and communication styles on the different social media platforms, and experimented with different techniques and styles to find an online communication strategy that resonated with his audience.

"There are definitely some dos and don'ts on how to use social media to its fullest, and SCORE San Diego helps to identify these," said Gordon. "Customers want to see businesses evolve. If they're not online engaging with customers, small businesses can be viewed as out of touch."

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