Price is No Object: Avoiding the Pitfalls of Competing on Lowest Price

SCORE mentors Jack Bernard and Steve Spencer offer their expert advice on the best ways to market your business.

"There are essentially three variables: price, quality, and service," Bernard says. "Frankly, the worst way to market your business is almost always by price."

"You've got to be consistent with your brand, and part of your brand is your pricing structure," says Spencer. "You've got to determine if you're going to build your business on quality and service for the long-term or if you're just going to be the low-cost provider."

Read on to gain more tips on giving your business an edge beyond being the lowest price option.

 

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