Cass Cannon is an entrepreneur. She’s followed her heart—plus gone into a lot of research and training—to start her own new business, “Peg’s Salt.”

She learned about what she was getting into before jumping off the new business cliff. “A year ago I went to SCORE,” a nonprofit association of volunteer business counselors throughout the U.S. with offices in Waynesboro and Charlottesville. Then she filled out the incorporation papers online. “Doing Peg’s Salt was like a no brainer,” Cannon said.

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