Patrons Whip Up Recipe to Save Bakery - Michael C. Juliano
For almost two decades, Rick Dickinson has been providing Westporters with sweet treats from his Great Cakes bakery.
Over the past few days, however, Dickinson's customers have been treating him after learning the bakery was in financial straits and that its closing seemed imminent.
Dickinson needed $4,000 within 24 hours to save his business. And the story of how his customers rallied to rescue the business illustrates the power of both new-age social media and old-fashioned customer loyalty.