More Austinites Trying Hand at Entrepreneurship
Former Jose Cuervo tequila executive and SCORE mentor Alex Cantu shares his insight into the thriving entrepreneurial landscape of Austin, Texas. Cantu mentored Chris Rios while starting his vegan taco truck business.
Cantu said he has "absolutely" seen more people coming in for help in the wake of the recession. "They're kind of desperate," he said. "They're either unemployed or they need to do something, so they need a lot of help."
Cantu and dozens of other mentors give them advice and steer them toward help in areas such as marketing or financing. Restaurants are the most popular startup idea that Cantu sees. He tells them to expect to make mistakes, especially with new products, but to make sure they're "small mistakes."
"I tell them to go slow, to concentrate in Austin," he said. "Don't try to do the whole world."