It Takes a Family Effort to Launch Energy Drinks and More - Tom Eblen

Wayne and Sandra Marlowe of Nicholasville and their five grown children share many active pursuits: biking, hiking, swimming, running — and entrepreneurship.


Read more here: http://www.kentucky.com/2013/07/14/2714394/tom-eblen-it-takes-a-family-

The Marlowes have spent the past 18 months developing six flavors of a beverage they call Gruv, made from three grains — Barley, amaranth and quinoa — and natural fruit juices. Gruv was inspired by lemon barley water, a classic drink in Great Britain, and contains no artificial flavors or preservatives.

"We have learned a lot about the food industry in this process," Sandra said. "You can't just have a good recipe; you have to know the science behind it."

And there have been a hundred other issues to deal with, from trademarks to nutrition labeling to finding a manufacturer and retailers.

"Getting something from concept to market is not quick and takes some capital," Sandra said. "But we've also gotten a lot of help along the way, much of it for free."

Before launching the company, Sandra got advice from the Central Kentucky Inventors Council, which she has been a member of for years, and took classes from SCORE, a non-profit organization that helps small businesses get started.


Read more here: http://www.kentucky.com/2013/07/14/2714394/tom-eblen-it-takes-a-family-effort.html#storylink=cpy

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The Marlowes have spent the past 18 months developing six flavors of a beverage they call Gruv, made from three grains — Barley, amaranth and quinoa — and natural fruit juices. Gruv was inspired by lemon barley water, a classic drink in Great Britain, and contains no artificial flavors or preservatives.

"Getting something from concept to market is not quick and takes some capital," Sandra said. "But we've also gotten a lot of help along the way, much of it for free."

Before launching the company, Sandra got advice from the Central Kentucky Inventors Council, which she has been a member of for years, and took classes from SCORE, a non-profit organization that helps small businesses get started.

 

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Read more here: http://www.kentucky.com/2013/07/14/2714394/tom-eblen-it-takes-a-family-effort.html#storylink=cpy