Infographic: The Effectiveness of Online Advertising for Small Businesses

WASHINGTON, March 31, 2014 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - mentors to America's small businesses, has compiled research to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. This month's SCORE infographic shares statistics on how many small businesses currently utilize this marketing technique, how much they spend on online advertising, average click-thru rates and the typical return on investment for ads placed on Facebook, Twitter and LinkedIn. Download this infographic to learn how much social media advertisement spending has increased in the past 3 years and is projected to continue rising, what percentage of online ads never reach their target audience, how many banner ads the typical consumer views in a month and which social media platform has the highest conversion rate. Visit www.SCORE.org for more information or email questions to media@score.org.

DOWNLOAD HERE: http://www.score.org/resources/online-advertising-go-right-audience-and-youll-see-real-results

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