Getting the SCORE on Your Business - Mary Ann Milbourn
When marketing guru Tom Patty asked Jon and Gila Kurtz what their business was about, the owners of Dog Is Good had a ready response: “Dog stuff.”
Wrong answer – and one that derails many young businesses, said Patty, one of 100 local experts who mentor up-and-coming entrepreneurs as part of SCORE's program for small businesses.
“He basically articulated what we always knew, but said it in a way that immediately hit us,” Gila said. “It was a moment of significant enlightenment.” Jon Kurtz said his work with SCORE has taught him other lessons, but Patty's marketing advice is the thing that has made the biggest difference: It's all about the message.