Family Business Based in Miami-Dade Gets Modernizing Help - Jenny Staletovich

The Business: Central East Warehouse, a Miami-Dade-based hardware wholesaler chiefly serving hotels in South Florida and throughout the Caribbean.

The Experts: SCORE Miami-Dade counselors Stuart Dornfield, an award-winning freelance copywriter and creative director and chief marketing officer for the Pink Collective; David Siegel, former owner of Central Hardware in Miami Beach; Todd Paton, an Internet marketing expert and owner of Paton Internet Marketing; and Carlos Blanco, a former sales and marketing executive and founder of Aftermath and ERTexting.

The Challenge: Revamp a family-operated hardware wholesaler into an online e-commerce hotel supplier.

 

CLICK HERE TO READ THE FULL ARTICLE

The Miami Herald logo

 


Read more here: http://www.miamiherald.com/2013/04/01/3317226/family-business-based-in-miami.html#storylink=cpy

Read more here: http://www.miamiherald.com/2013/04/01/3317226/family-business-based-in-miami.html#storylink=cpyCLI