Entrepreneurs Finding Cash Before Making Money

After decades as a bakery chef and bakery school teacher, Jocelyn Lee Shoopman will launch her own business in Rancho Mirage, California this week. Banks and other lenders shied away from funding the startup.  Shoopman sought help from SCORE counselor and longtime business owner Debbie Cohen. She couldn't qualify for an SBA loan, but she learned how to tap her retirement account to get iPastries off the ground.

“I wish I'd called (SCORE) years ago,” Shoopman said.

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