Doctor Aromas’ Subtle Scents Need Strong Marketing Push

Marcelo Zelicovich and Rolando Epstein teamed up to create and launch Doctor Aromas', an air freshening system that works through a building's HVAC system.  The duo has landed several big name clients but they were still struggling to successfully market and grow their business to the next level. They hadn’t figured out how to most effectively explain the product and were juggling commercial and residential customers.

So the pair sought the help of SCORE Miami-Dade and mentor Carlos Blanco. Together they developed a marketing strategy and plan of action to help Doctor Aromas achieve success.

 

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Read more here: http://www.miamiherald.com/2012/05/13/2796209/doctor-aromas-subtle-scents-need.html#storylink=cpy
 
So the pair sought the help of SCORE Miami-Dade, a local chapter of the national nonprofit that offers counseling, workshops and other services to small businesses. Enter volunteer counselor Carlos Blanco. A former sales and Internet executive with companies including Citibank and Florida Power & Light,

Read more here: http://www.miamiherald.com/2012/05/13/2796209/doctor-aromas-subtle-scents-need.html#storylink=cpy

Read more here: http://www.miamiherald.com/2012/05/13/2796209/doctor-aromas-subtle-scents-need.html#storylink=cpy