Doctor Aromas’ Subtle Scents Need Strong Marketing Push
Marcelo Zelicovich and Rolando Epstein teamed up to create and launch Doctor Aromas', an air freshening system that works through a building's HVAC system. The duo has landed several big name clients but they were still struggling to successfully market and grow their business to the next level. They hadn’t figured out how to most effectively explain the product and were juggling commercial and residential customers.
So the pair sought the help of SCORE Miami-Dade and mentor Carlos Blanco. Together they developed a marketing strategy and plan of action to help Doctor Aromas achieve success.