Delivering the Perfect Pitch - Lori Ioannou

Four years ago, Amanda Allen and Robard Williams discovered an overlooked niche in the $19 billion wedding-registry market while they were planning their own nuptials.

Amanda won $30,000 in seed money in the eight-month Baruch College & Merrill Lynch Entrepreneurship Competition. As part of it, she got free consulting support from experts at SCORE, a nonprofit mentoring organization.

"It was the critical feedback I got from mentors I met at competitions that was the most valuable element for my company's growth," said Ms. Allen, who is trying to raise $1 million in venture capital.

 

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