Career Shift: When Your Field Has Seen Better Days - Joanne Devereaux

“'I’m done.' I had said it more than a few times. My 20-year career as a professional architectural photographer in Boston and Atlanta had been a long, slow fizzle. The question, 'What next?' had been in the back of my mind for some time as I endured the changes and diminishing income in my chosen profession. As a self-employed person with an entrepreneurial spirit, I wasn’t afraid of a challenge and, being in my 50s, I was too young to retire.

My about-face career change finally became a reality last November when my business partner, Tina Chen, and I launched our San Francisco-based company, Mindful Transitions, to assist individuals and families with all aspects of residential moves, estate settlements, downsizing and relocations.

Our mentor at SCORE, Jim Cogan, saw us twice a month, helping to develop a business plan and provide marketing pointers. We discussed how to avoid the typical pitfalls of startups and cater to customers of a service business. Thanks to Cogan’s advice and our financially conservative approach, Mindful Transitions is already profitable."

 

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