Cabinet Company Uses Smart Strategies to Survive Recession - Rolf Boone

Ross Irwin, 65, and Trivonna Irwin, 61, owners of Cabinets by Trivonna in Lacey, are living proof that learning takes place at any age.

After opening their business on the eve of the recession, the Irwins have sought the advice of SCORE and the Small Business Development Center, both providing key advice that helped them weather the recession.

SCORE counselor Dick Wadley suggested more marketing of the business, and Ross Irwin used those tips to post pictures of their kitchen designs in their 2,200-square-foot showroom. Irwin, too, said he has benefited from the SBDC’s “profit mastery” course.

 

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