Big Business Jumps on Small-Business Bandwagon - Oliver St. John
Americans are so big on small business that large companies are launching pro-small-business marketing campaigns in hopes of squeezing their way into the spotlight.
The latest small-business champion: Sam's Club. The Wal-Mart-owned wholesale club is partnering with non-profit small-business counselor SCORE to award $1,000 of free merchandise to each of 102 small businesses across the country, the company will announce Wednesday. Sam's Club will also fly the owners to a small-business conference in Dallas that it's paying $547,000 to fund.
"Mostly for us, it's about helping small business and making them successful," says John Boswell, marketing chief of Sam's Club, which is promoting the campaign on its website, on social-media channels and with special videos on its YouTube channel.