‘Bubba’s Hover’ - Arthur Foulkes
A well-executed Internet publicity stunt is delivering loads of potential new business to a small Terre Haute company now facing skyrocketing demand for its unusual product.
Last week, Thinkmodo, a New York City-based advertising agency that specializes in creating “viral” Internet videos, released a short video of PGA golf professional, and defending Master’s champion, Bubba Watson flying around in a hovercraft designed to serve as a golf cart.
But, at the same time, the video has also cast enormous light on Neoteric Hovercraft, the normally quiet, long-time Terre Haute business that produced the hovering golf cart.
“I’m trying to set up an emergency management team,” Chris Fitzgerald, Neoteric’s founder and president, said, adding he is once again using the expertise of retired Wabash Valley executives in the local SCORE chapter, who have helped the small business handle big decisions in the past.