Steven B Spence
Steve Spence started and grew his heavy equipment rental and trucking business to become a dominant player in the industry. He started his first company in southern California in 1970 and was the founder of King Crane Service in Scotts Valley, which became the largest crane rental company in the Silicon Valley and Monterey Bay area. As Founder & CEO, Steve was responsible for all aspects of company operations including sales, accounting, insurance, marketing, human resources and cash flow management; in addition he negotiated the sale of the company. Active in the regional business community he has counseled and advised colleagues and is a past president of the Northern California Crane Owners Association.