Bert C Shlensky
Expert in Internet Marketing and apparel. Very Knowledgeable in Executing Import and Export Business. Years of experience in integrating strategy and logistics. Over 30 years of executive experience as a results-driven executive leader in the textile, apparel and internet marketing fields. Strong track record of achieving growth and operating profitability in start-up, internet and turnaround businesses. Most recently I initiated several entrepreneurial startup businesses selling home furnishings on the Internet which achieved sales within 6-10 months of their funding and had a major internet component. These programs were all based on combining Chinese production, internet marketing, SEO, PPC, social media and innovative logistics to market high-quality home furnishings to consumers .
Prior to that I was President and CEO of Sure Fit Products. I joined Sure Fit in 1992 as a turn around specialist to rescue a company from a failed leverage buy out. Together, we grew and reinvented the business by focusing growth strategies on the development of new products, packaging, quick response, delivery, and marketing programs. We grew the business from $50 million to $150 million including the development of a $60 million direct internet and catalog business. I also headed a number of West Point-Pepperell divisions including Arrow and Burberry shirt divisions, and a number of knit and woven textile divisions.
Areas of Expertise
Massachusetts Institute of Technology, Sloan School of Management, Cambridge, MA Ph.D., Concentration in Labor Economics and Organizational Psychology Massachusetts Institute of Technology, Sloan School of Management, Cambridge, MA Master of Business Administration Roosevelt University, Walter E. Heller College of Business Administration, Chicago, IL Bachelor of Sciences in Economics, Member: Beta Gamma Sigma Honor Society