Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Branding

  • The Four Rules of a Strong Nonprofit Brand Many nonprofit organizations spend time crafting a mission statement to clarify their place in
  • LIVE Webinar 8/7: The Niche Celebrity Entrepreneur Learn five ways to establish your personal brand to become a celebrity in your niche market. A
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    Marketing Basics

  • LIVE Webinar 9/11: The 10 Most Effective, Least Expensive Marketing Strategies to Increase Sales in the Next 90 Days Too many businesses struggle to consistently generate leads and close sales.  They are
  • Everything You Wanted to Know about Small Biz Marketing: Resource List Last week we had an amazing turnout of hundreds of business owners with over 300 marketing
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    Online Marketing

  • Get a Bigger Bang for your Search Ad Bucks Thanks to the explosive growth of mobile search (which commands cheaper ad rates) and competition Millions of businesses now use some type of paid search advertising to attract customers and
  • New gTLDs: When It Comes to Search Engine Rankings, Protect Your Investment In today’s ever-changing world of search engine optimization (SEO) and search engine
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    Advertising

  • Get a Bigger Bang for your Search Ad Bucks Thanks to the explosive growth of mobile search (which commands cheaper ad rates) and competition Millions of businesses now use some type of paid search advertising to attract customers and
  • Online Advertising: Go for the Right Audience and You'll See Real Results One third of small and mid-sized businesses buy online advertising, spending an average of $6,800 Are you using online ads to help grow your small business? Consider the following trends
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    Marketing Ideas

  • Everything You Wanted to Know about Small Biz Marketing: Resource List Last week we had an amazing turnout of hundreds of business owners with over 300 marketing
  • Are Client Newsletters Just a Waste of Time and Money? Often after a conference or when there is a slump in business, an owner of a professional
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    SEO

  • New gTLDs: When It Comes to Search Engine Rankings, Protect Your Investment In today’s ever-changing world of search engine optimization (SEO) and search engine
  • Content is King Creating content for their websites has suddenly become a “must” for small business
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    Social Media

  • Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips As a content curator, I’m not just on the hunt for learning the new or what’s buzzing
  • Add Online Marketing to List of Services Social Media Case Study: Moats Kennedy SCORE and MassMutual know how important   Moats Kennedy Inc. Owner Marilyn Moats Kennedy​ Location Chicago, IL​ Website
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    Customer Engagement

  • Your Inadvertent Business Jargon May Be Confusing Prospects   Could you possibly be confusing your prospects with business jargon? I’m sure you
  • New Infographic Illustrates Importance of Customer Loyalty, Gives Tips for Fostering It You’ve always known that repeat, long-term customers are a good thing for your business.
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    Finding Customers

  • New Infographic Illustrates Importance of Customer Loyalty, Gives Tips for Fostering It You’ve always known that repeat, long-term customers are a good thing for your business.
  • Segmenting Customers Based on Loyalty Looking for a way to measure customer value? We talk about customer value but how do we measure
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    Sales

  • Expert Tips for Sales and Customer Loyalty Learn the Basics - Sales and Customer Loyalty Tips Sales are an indispensable part of running a Q: What’s the difference between marketing and sales? Marketing includes
  • Pursuing Multiple Decision Makers At the Same Time   Is it a good idea to contact multiple decision makers in an organization at the same
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    Business Plans

  • Marketing Plan Guide A well-designed marketing plan can help you raise awareness of your business, attract more Step 1: Review the Market Your plan needs an introductory section – a description of
  • Business Planning Strategies for Entrepreneurs The SCORE Small Business Success Podcast features interviews with the best and brightest in the If you are planning to start a business, grow an existing business, or start a nonprofit, this
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    Pricing Strategy

  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
  • How to Price Your Products and Services Setting Price Points How do you set prices for your business or service? Are they working?
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    Legal Issues

  • Understanding Intellectual Property: What Every Entrepreneur Should Know About IP Intellectual Property (IP) is one of the most important and valuable assets of a new and growing
  • Fashion Protection - Trademark Basics and Fashion Compliance Do you have a retail or e-commerce store? Do you sell through sites like Etsy®? If so, do you
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