Sponsored by SCORE Denver. This workshop covers how to develop your marketing strategy and plan, advertising, attracting and keeping customers, plus using the internet to promote your business.
Emphasis is on helping you make choices for effective and efficient marketing and promotion of your product or service with the customer in mind! Product, as used in all workshops, is a general term covering the "thing(s)" that a business sells - including goods and/or services.
Analyzing Your Market and Developing a Marketing Strategy
An introduction to the basic concepts and techniques of market analysis. You will learn how to conduct market research to determine the potential best customer for your product/service. This session will help you understand the importance of the Marketing Plan and focus on the purposes, types, uses and data needed to develop it. You will learn how to develop a description of your target market, competitors, and product/service. Also covered are the skills and techniques needed for basic selling strategies and effective methods of getting your product/service to your target customer.
Letting People Know About Your Business
Explore promotion and advertising strategies for a small business. Topics included: creating an identity, positioning for success, getting started with advertising plans, creating design that sells, and media choices/vehicles for the small business ...all with the customer in mind.
Getting and Keeping Customers
Business survival today is creating the positive experience necessary to make sure the customer will come back and spend money again. You are introduced to the importance of service and the resulting experience for your customers. You will understand that the positive/negative experience created when you do business is directly proportional to the repeat sale and your customer coming back.
Using the Internet in Your Business
A session to confirm the potential of the internet for marketing, sales, prospecting, and advertising. Guidance is provided about setting up a web presence and targeting your customers. Also the decisions/directions necessary for you to develop your web site as part of a total marketing strategy to include Social Media, Search Engine Optimization, Key Words, etc...