Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
    •    What is permission-based email marketing and becoming a trusted sender
    •    Email list building
    •    Increasing deliverability and open rates
    •    Writing good subject lines and content - getting readers to take action
    •    Tracking results and what to do with this information
    •    How email and social media marketing work together to achieve goals

PLUS a Bonus session: Creating emails that Rock. Take a sneak peek at the how easy it is to create a branded email campaign using Constant Contact.