April 13 - Build an Internet Marketing strategy: Learn the primary elements of Internet marketing; What makes a good website better; Establishing website objectives and how to achieve them; The importance of keywords and how to come up with them; Research techniques and the use of Adwords, pay per click - the pros and cons; Usability; Content management; The free tools out there; What Google and other search engines are looking for; and more.

April 20 - Understanding and Using Social Networking: How to use website marketing to increase sales; How to effectively drive traffic to your website and convert that traffic to a sale – what works, what doesn't; Social networking that works (e.g. Twitter, Facebook, LinkedIn); Using Email marketing to reach more customers, generate sales and build effective ongoing relationships; Effective SEO techniques will be explained and explored. For start-up and existing businesses.

May 4 - How to Use Marketing to Build Your Business: Learn the marketing process, no matter what business you are in: how to build an effective Marketing Plan, what goes into a successful plan; Research techniques; Customer Selection, Identify and define your market, customer pain points and motivation; pricing; sales forecasting and how to promote and advertise your business.