E-Mail Marketing Strategy
9:00am - 12:00pm PST
Done properly, e-mail marketing is highly effective. This seminar shows you how!
You'll discover the secrets to creating professional e-mail messages, locating receptive respondents, tracking the results and finding out whether your program is working.
Specifically designed for small businesses with ten or fewer employees, this is the only in-depth workshop that reveals the secrets of super successful e-mail marketing.
Workshop topics include:
- How to set up a "low-cost" campaign using e-mail with other marketing media
- How to use Permission Marketing to eliminate "spamming" of your e-mails
- How to brand you and your e-mail
- Tips and tricks to increase your open rate
- How to build a dynamic e-mail list with a continuing inflow of new "buying" names
- Designing e-mail: images, content
- How to work "click-through"
- How to use blogs, podcasts, e-zines, and other social media to make your e-mail content more valuable
- How to use "video" e-mail