Socially Successful: TraDigital Media, When Traditional Hits Social
If you are still calling yourself a “Social Media Expert” then you’re announcing to the world that you have been left behind. If you’re an expert in Facebook or Twitter, you’re trying to build a house restricted to only one tool. Social media has been an amazing marketing tool set over the past 4+ years. If you’re still stuck looking at social media as a stand-alone technology, then you’ve been left behind.
TraDigital Media is the next step that brings years of traditional marketing and the exciting, new, digital marketing tools of the internet and social media from the past decade and fully integrates them into one seamless set of tools that will accomplish everything you need to do in marketing.
TraDigital Media isn’t just about integration; it’s a totally new concept of “interconnecting” all of your traditional and digital tools. TraDigital Media is about looking at all of your tools, campaigns, and conversion strategies first in two-dimensions, then taking your entire marketing into the world of three-dimensions. This allows you to look at everything you do in marketing in a completely different way... Three-D!
Duration: 1 Hour
Host: SCORE Association
Guest Speaker: Lon Safko
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Lon Safko is an author of remarkable breadth, writing six innovative books, including Social Media Bible: Tactics, Tools & Strategies for Business Success. This book is transforming corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency. His books have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new home owners on reducing building costs, and related amazing stories about the serendipity of life.
Lon is also a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and entrepreneurship in this global digital age. He’s also the founder of 14 successful companies, holds 3 patents and the Smithsonian holds 18 of his inventions and 30,000 pages of personal documents. Lon is an innovator with more than twenty five years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce.