Socially Successful: Top 20 Excuses For Not Using Social Media
Do you tweet? Chances are if you do, your company is actively involved in developing a cutting edge, social media strategy. Like any emerging, technology-based innovation, integration and adoption can only move forward with active participation. However, your organization’s foray into social media marketing is not always as simple as finding time to micro-blog. With the ever increasing variety of social networks and technologies available to consumers - and tools which can effectively enable organizations to communicate and measure what’s being said – it’s imperative that small business remain at the forefront of the social media evolution. Join us on this webinar to learn:
- How to evaluate and fully understand social media marketing.
- First steps to effectively educating yourself on the benefits of social media marketing.
- Strategies to manage your objections and resistance towards social media marketing adoption.
Duration: 1 Hour
Host: SCORE Association
Guest Speaker: Lon Safko
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Lon Safko is an author of remarkable breadth, writing six innovative books, including Social Media Bible: Tactics, Tools & Strategies for Business Success. This book is transforming corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency. His books have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new home owners on reducing building costs, and related amazing stories about the serendipity of life.
Lon is also a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and entrepreneurship in this global digital age. He’s also the founder of 14 successful companies, holds 3 patents and the Smithsonian holds 18 of his inventions and 30,000 pages of personal documents. Lon is an innovator with more than twenty five years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce.