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Establish a Name, Protect its Trademark Naming is widely thought to be a purely creative process where people drink coffee and brainstorm. Anyone who has tried this methodology to develop a brand name has probably found it to be rather ineffective. During this webinar, you'll learn how
The Difference Between a Trade Name and a Trademark - And Why You Can’t Overlook Either When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? Does a trade name afford any legal branding protection? Can your trade name be the same as your trademark?
Tips for Naming Your Product or Business Steve Strauss, founder of www.theselfemployed.com, shares tips for changing or establishing a name for your product or business.
Doing Business As: When to File a DBA Learn tips on how to conduct business under another name that is not the legal name of your business.
Creating Your Own Logo A logo is more than just a little design or your company name written in a fancy font. Logo design is a special skill, and there's no one definitive method that is better than the others. All good logos, however, have a few things in common.

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