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Top 4 Reasons Your Business Needs a Responsive Website Just when you think you’ve mastered (well, at least understand) the art of mobile websites, along comes responsive design. As a small business owner you don’t have a lot of time, so let’s just get to the nitty-gritty: What the heck is responsive design, and why should you care?
Website Security 201 Once you understand the basics of SSLs (secure socket layers), you’re ready to figure out which type of SSL you need to secure the information on your website, and how to get the process rolling. 
Launch Your Online Brand With a strong website and social media profiles in place—plus the know-how to drive traffic to your site(s), effectively engage with followers and generate leads—you’re in a great position to grow your business. So what’s next?
Generate Leads With Your Website Driving traffic to your website is key, but converting your website’s visitors into leads is how you’ll be successful. Finding out how many people visit your website is important, but until you know who those people are, you can’t contact them individually or work to
Increase Online Visibility Since you’ve put so much thought and energy into developing your business website, you want to make sure people find it. A good first rule of thumb? Relevant content is king. Find your niche, and continue to develop online content that will resonate with your target audience. If
Choose Your Website Designer You might not know much about building a website, and you probably don’t have time to figure it out. Consider these factors when deciding who should build your website and how to do it: cost, customization, complexity, time and maintenance.
Plan for Website Success You’ve got your domain name and you can hardly wait until it’s pointing people to your business website. Before you dive into building your site, however, you should take some time to think about what you want it to accomplish. Do you want your site to inform? To inspire? To generate
What Elements Comprise Your Online Brand? Online Real Estate It’s easy to understand how your domain name and website work together when you think of them like real estate. Your website is your house, sitting on a piece of land with a street address. That piece of land is known as your hosting account—the space on the
Secure a Domain Name You might not be familiar with the term “domain name”, but you’ve seen them all over the place—on billboards, in commercials and online. The bolded examples represent a domain name: www.coolexample.com and info@coolexample.com. Look familiar? When people sit
Drive Traffic to Your Website Your business website is the star of an online brand that now includes the social media profiles you decided will best meet your online goals. You’ve spent time optimizing your site to help search engines find it, and you might have started a blog to increase your visibility on the web

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