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Launch Your Online Brand With a strong website and social media profiles in place—plus the know-how to drive traffic to your site(s), effectively engage with followers and generate leads—you’re in a great position to grow your business. So what’s next?
Generate Leads With Your Website Driving traffic to your website is key, but converting your website’s visitors into leads is how you’ll be successful. Finding out how many people visit your website is important, but until you know who those people are, you can’t contact them individually or work to
Increase Online Visibility Since you’ve put so much thought and energy into developing your business website, you want to make sure people find it. A good first rule of thumb? Relevant content is king. Find your niche, and continue to develop online content that will resonate with your target audience. If
Choose Your Website Designer You might not know much about building a website, and you probably don’t have time to figure it out. Consider these factors when deciding who should build your website and how to do it: cost, customization, complexity, time and maintenance.
Plan for Website Success You’ve got your domain name and you can hardly wait until it’s pointing people to your business website. Before you dive into building your site, however, you should take some time to think about what you want it to accomplish. Do you want your site to inform? To inspire? To generate
What Elements Comprise Your Online Brand? Online Real Estate It’s easy to understand how your domain name and website work together when you think of them like real estate. Your website is your house, sitting on a piece of land with a street address. That piece of land is known as your hosting account—the space on the
Secure a Domain Name You might not be familiar with the term “domain name”, but you’ve seen them all over the place—on billboards, in commercials and online. The bolded examples represent a domain name: www.coolexample.com and info@coolexample.com. Look familiar? When people sit
Drive Traffic to Your Website Your business website is the star of an online brand that now includes the social media profiles you decided will best meet your online goals. You’ve spent time optimizing your site to help search engines find it, and you might have started a blog to increase your visibility on the web
Create Website Content A compelling story is the heart of a successful business website. How did you get started? What do you tell customers about your business? How do you explain to friends how you make a living? Think about your mission, your passion, what makes you stand apart from the competition, as you begin to
Website Security 101 Q&A with Lily Liang, Product Marketing Manager for Security Products at GoDaddy

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