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The bad news: Good content does not necessarily sell itself. The good news: Content marketers, like me, still have a job. Most businesses do not have the time or money to devote to effective content marketing campaigns. If they do put money into it they want to see results. Unfortunately,
Get More Out of Social Media Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.
"Prepare ship for ludicrous speed! Fasten all seatbelts, seal all entrances and exits, close all shops in the mall, cancel the three ring circus, and secure all animals in the zoo!" - Colonel Sandurz, Spaceballs (1987) Is your business prepared for ludicrous speed? If not, fasten
Five Tips To Manage Your Company's Social Media If you’re a small business owner, a social media presence is essential if you want to market to your target customers online.  However, staying on top of everything is a challenge.  Here are some tips to help.
Looking for ways to improve your business's SEO (search engine optimization)? In the SCORE Small Business Success Podcast, “SEO Basics for Small Business,” Dana Lookadoo, of  Yo! Yo! SEO gives tips and provides resources for small business owners to improve their online
How to Create A Social Media Road Map for Success Businesses today don’t just want to use social media for improving strategic business growth, they want to run with it and own it. They want to be masterful social media strategists that beat their competition hollow when it comes to implementing social media strategies that improve brand
“Content” is a big word in the marketing world. It can manifest itself in many ways—a blog, multimedia, Facebook, Twitter, LinkedIn and the actual copy on your website. Before diving into writing for the web, it’s best to establish a strategy in advance so you have a clear
Making Your Website Work! When You're Online, You’re in Business When Your Online, Your in Business. Start Blogging, Get a Website and Be Social in order to be in business 24/7. This infographic sponsored by Zipcar shows you how to get the customers you need and the tools that get the best results.
Google®. Bing®. Yahoo®. How do they do what they do, and why do they do it that way? If you’ve ever asked yourself this question, you are one of thousands of small business owners trying to crack the code of search engine optimization (SEO) and use it to benefit your business.
6 Ways to Use Social Media for Customer Service Customers – and, yes, that means YOUR customers, too – are spending more time on social media and mobile devices than ever before. As a result, small business owners are increasingly using social media as a way to not just communicate with customers, but to provide various forms of

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