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Intellectual Property (IP) is one of the most important and valuable assets of a new and growing business.  Startups who invest time and resources to understand their IP opportunities and risks, reach their business goals and excel more rapidly. This course will help entrepreneurs and small
Do you have a retail or e-commerce store? Do you sell through sites like Etsy®? If so, do you know what laws your business should be following? Do you want to learn how to protect your brand? Are you concerned about preserving your brand’s reputation after trademark registration? Join
Establish a Name, Protect its Trademark Naming is widely thought to be a purely creative process where people drink coffee and brainstorm. Anyone who has tried this methodology to develop a brand name has probably found it to be rather ineffective. During this webinar, you'll learn how
Hands Across the Water – The Joys of Cross-Cultural Marketing It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
Protecting an Idea Steve Strauss, founder of www.theselfemployed.com, explains how and why business ideas may or may not be able to be protected.
Doing Business As: When to File a DBA Learn tips on how to conduct business under another name that is not the legal name of your business.
How to Get a Patent Have you invented the next big thing? If so, you've got to get a patent. It protects your invention and gives you exclusivity. Read this article by Steve Strauss to understand why patents are critical to your success and how you can get one for your business.

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