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Marketing a small business takes time, energy and money in varying degrees. Before you spend any of the three, it’s essential to first gain an understanding of what you have going for you – and against you. Take a Swat at “S.W.O.T.” A S.W.O.T analysis is a marketing
Dress for Success Presented by, Jaqueline Connell discusses the rules of proper attire for business.
Whether you’re just getting started with email marketing, or are looking for some new ways to improve your response rates, this webinar is for you!   In under an hour, experts Azure Collier and Lisa Boles from Constant Contact will show you how to create an email that gets noticed
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
LinkedIn is a great tool for professionally connecting with hundreds, even thousands, of prospects, customers and referral partners. But so what? Is that large “LinkedIn connections” number translating into large sales for your business? Here are five “little extras”
Consumers may be feeling more confident about the economy, but that isn’t necessarily translating into spending more money. In fact, a new study by Empathica reported in MediaPost found that consumers plan to cut back on discretionary spending (although they will still spend on necessities
My first business smashed through all of the sales records in our industry. I’ll share with you our secret to success: I had a CRM (Customer Relationship Management System). It’s amazing how people open their wallets to buy your product or service when they feel like you are
Yes, that’s a snazzy way to say social media. However, this post is not going to navigate the nuances of the Facebook timeline format or teach you how to compose the perfect tweet to attract millions of followers. That stuff actually doesn’t matter one bit. Success comes from
When it comes to sales, customer service is the issue that can make or break your business, but the 2012 American Express Global Customer Service Barometer shows businesses are increasingly failing to live up to customers’ service expectations. When businesses fall short, more customers are
Research has shown that customers choose to work with someone who responds quickly and who listens to their inquiry without going straight into the hard sales pitch. How are you capturing that customer lead and listening for your lead conversion process? Here are 3 Easy Steps you can start

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