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If you’re an aspiring entrepreneur, the one skill that you should start honing (if you’re not already an aficionado at it) is being a great people-person. Not to say that introverts can’t be incredibly successful entrepreneurs - because they can - or that you have to learn
The “Big Boys” such as Amazon, Zappos, WalMart, etc., have surely taken a lot away from small business.  Likewise Google is accused, and rightfully so, of 'killing' certain markets in their pursuit to bring information to the masses while allegedly doing no evil.  On
It’s the season to be thankful, and as a small business owner, I bet one thing you’re thankful for this year is your customers. After all, without them, you couldn’t make a profit, grow your business or achieve your dreams of independence and freedom. But do you let your
“I have the best customers in the world so it’s tough to pick favorites!” gushed Trish Moynihan, owner of the Big Frog franchise in Cumming, Georgia. Big Frog began as a custom t-shirt shop in Tampa, Florida. But with new printing technology, the company takes the concept of
Understanding How YOUR Customer Thinks Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or
This week, we’re taking a look into the future of marketing at the FutureM Conference in Boston, Massachusetts. What’s FutureM? It’s five days of planning, debating, and celebrating the future of marketing, and is an event that brings together some seriously innovative minds
Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world. So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these
Are You Providing What Your Customers Want? “You can have the best product or service in the world, but if people don’t buy - it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” -
Customer service is arguably THE most important facet of your sales cycle. If you think of the process by which you sell your product or service as a crown, customer service is your largest gem. You have to figure out how to address customer concerns, including product related questions, billing
Infographics help viewers visualize data and then gain meaning in a fast and fun manner. No wonder that infographics are showing strong results in terms of interest and sharing. But how do you create effective infographics that are more than just “cool pics” and truly further your

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