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According to marketing expert Jon Rognerud, the cost of the acquiring new clients (through advertising, marketing etc.) has tripled in the past three years. 1. It’s Getting More Expensive and Harder to Effectively Advertise In The Traditional Way - So Get Creative! Additionally,
Did your mother ever tell you that honesty is the best policy?  Mine certainly did, time and time again, when cookies went missing or homework went unfinished.  And over the years, the saying has proven itself to be true. By “honesty” I don’t just mean “not lying
Do you still rely on only a spreadsheet or basic database to track who your customers are and what and when they buy from you? As your business grows, are your data management tools growing with you? The process of manually researching, maintaining and interpreting these kinds of customer records
When it comes to small-business marketing, the focus has largely shifted to online outlets—with good reason. Email and social-media channels enable high-impact, cost-effective messaging. However, it’s important that your online efforts stay rooted in marketing basics. Here’s
Often when I am leading an owner workshop, the subject of sales comes up and the comments run something like this: "I'm not a sales person. I'm an artist (or an inventor or a writer or a scientist or ...). How can I outsource sales?" "I'm too busy dealing with the
Email marketing offers a cost-effective way for small businesses to communicate with customers and prospects. Here are five tips that will help you get the most out of your email marketing efforts: Be Clear About Content and Frequency At the time of sign-up, let subscribers know the
Conference Call and Online Meeting Presentations: How to Keep your Audience Engaged Public speaking requires a unique set of skills and talents that most professionals have honed after years of experience. With the emergence of teleconference and screen sharing technologies, professionals are faced with new communications challenges related to capturing their audience’s
It’s January - that month when we all experience both the letdown of the holidays being behind us and the elation of the new year ahead with all its possibilities for how we will fix our business and our lives. One of the most important resolutions I ever made in my business life was
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a
Developing a Brand Sensory Package for Your Customers “Our success is a direct result of knowing how to market a brand and having the right people representing the brand” - Greg Norman Have you ever been to the Walt Disney World Epcot Center? When you walk in, not only are there

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