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In the spirit of the holidays, many businesses want to show appreciation for their customers via special communications or gifts. But often these actions either get lost in the holiday hustle bustle, or misinterpreted as marketing gimmicks. Here are a few tips to make your efforts truly
Let’s face it, online businesses live in an environment that does not encourage customer relationships, or build loyalty as easily as a brick and mortar store can. However, it can be done. Look to the online success stories to model what they have done. (Amazon and L.L. Bean created a fan
Branded holiday gifts serve a dual purpose. This gesture of your thanks and appreciation for clients’ business in 2013 also is a tangible reminder of your company, which improves client retention and encourages them to reach out to you again in 1Q 2014. It may still seem too early to
Small business owners are missing out on opportunities to grow sales, build customer loyalty and cement customer relationships because they’re not taking advantage of social media and the web to promote their businesses, reports the Web.com Consumer and Small Business Perception Survey.
Your Best Customers   Steve Strauss, founder of www.theselfemployed.com, explains why it is important to loyally serve your best customers.    
According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.   Growing and converting your email is still one of the biggest missed opportunities I see with all my clients
Online Reviews of Your Business Steve Strauss, founder of www.theselfemployed.com, explains why online reviews are so important to your business and the best ways to manage them.
SCORE Location Information Check List A checklist to make sure that your customers can find your business through all the available avenues.
Sometimes the simplest exercises can be the most useful. For the next few minutes, be a secret shopper. Put yourself in the shoes (or at the keyboard) of a prospective customer. How old are you? Where do you live? What is your financial picture? Now put yourself in the buying process.
Business Email Etiquette: Death by 'Reply All' Steve Strauss, founder of www.theselfemployed.com, tells why the "reply all" option on your email may be dangerous and how to use it carefully.

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