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  Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in
You’ve always known that repeat, long-term customers are a good thing for your business. But did you know how good? This month we’ve gathered statistics that tell the true story of the impact customer loyalty has on a small business’s development in the SCORE Infographic,
Looking for a way to measure customer value? We talk about customer value but how do we measure it?  For those of us with a small number of clients, customer value has a face and voice.  We know which customers we love to work with – who appreciate our company and our services.
Winning Them Over is The Key to Growth Small businesses are more responsive! Customers tend to prefer small businesses, too: small businesses meet or exceed customer expectations more often than big businesses. 
Expert Tips for Sales and Customer Loyalty Learn the Basics - Sales and Customer Loyalty Tips Sales are an indispensable part of running a successful small business. Yet many entrepreneurs shy away from the role because of long-held misperceptions, or they simply don’t feel comfortable doing it. All it takes is a better
Interested in starting a customer loyalty program? It can be a great way to show customers that they’re valued – and encourage them to come back to give you even more business. Here are a few things to keep in mind as you get started to make sure your program is accessible and easy
We all know loyal customers are gold. It is easier and cheaper to sell to them. They are worth roughly 10 times the value of their first purchase. And they are likely to be your best source for new sales leads. Often email marketing is the most efficient way to stay in touch with existing
In a world that always seems to be about “me first,” it can be hard to see the value of niceness in the business world. It turns out that there may be more to altruism than vague moral brownie points: being nice and helpful can pay off more than being selfish and cutthroat. Stefan
The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,
We’ve all been at the crossroads before where we have to decide whether to lie or tell the truth. For instance, “Honey, does this dress make me look fat?” or “Can you have that project to me by Monday?” tell the truth and face immediate backlash or lie to appease

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