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Improve your understanding of the most important marketing and lead generation tool in today’s digital world. In this webinar, learn how to access four metrics within Google Analytics every marketer should know and how this data relates back to actionable goals.  Goal 1: Where
Why Should You Care About SEO? SEO or SEM: That is the question. Actually, both are the answer for a successful online marketing campaign. SEO (or search engine optimization) and SEM (search engine marketing) are not interchangeable terms, but used together, can boost your rankings on the search engines. SEO refers to organic
Google®. Bing®. Yahoo®. How do they do what they do, and why do they do it that way? If you’ve ever asked yourself this question, you are one of thousands of small business owners trying to crack the code of search engine optimization (SEO) and use it to benefit your business.
  SEO, SEM, PPC, SERPs - WHAT DOES IT ALL MEAN?! Join this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use
You’ve probably heard a lot about SEO these days and why it’s essential for your business. We won’t bore you with more reasons you should update your website’s search ranking but if you’re still unconvinced, check out our blog post about what it is and why you need
Moving beyond the basics of search engine optimization, this hour-long workshop takes a deeper dive into improving your search engine rankings. Go Daddy Web Expert, Shawn Pfunder, will present tips for creating content that resonates with both search engines and customers. Tips including
When Facebook announced its “Graph Search” in January, many people did not fully grasp the concept or its disruptive potential.  And this sentiment isn’t surprising.  Since it’s creation, Facebook has been known as mainly a social network, an online home for
Let’s face it – some people are just naturally good with numbers and geek out on mountain loads of data, while the rest of us seem to like shiny, distracting objects like flashy websites and brightly colored ad campaigns. Far too many small business owners get distracted by the flash
I am not a big believer in spending too much time on search engine optimization (SEO) as it can be costly, time-consuming, and distract you from the other, more important, aspects of building your business. A startup’s resources are more effectively used in creating great content on your
You have likely heard that having video on your website is terrific for SEO, and sales conversion. But what are the specifics? What types of video are most effective? Is quantity or quality more important? As with last week’s post, I turned to a trusted expert. I have worked with Barbara

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