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Get a Bigger Bang for your Search Ad Bucks Thanks to the explosive growth of mobile search (which commands cheaper ad rates) and competition from social sites such as Facebook, the cost of Google search ads has been dropping a bit. That’s good news for small business.
Online Advertising: Go for the Right Audience and You'll See Real Results One third of small and mid-sized businesses buy online advertising, spending an average of $6,800 annually. Download this infographic to learn more about how small business owners spend their online marketing budget and which ads prove most effective.
Grow Your Business with Content and Search Engine Marketing Content Marketing Strategies for Small Business Owners Having an online presence is an absolute must for today’s small business. But once you have that presence, what is the best way to attract customers to your site?  How do you differentiate your business from the others that are
In an ever-increasingly digital age, it’s important to keep up with trends to promote your business online and with social media. But that doesn’t mean you need to leave more traditional approaches behind. Here are some tips to help make three “traditional” advertising
Is your small business getting ready to shift your marketing budget from traditional advertising to digital media? According to a recent study by Borrell Associates, the balance of small business marketing spending still goes to traditional channels. For example, 22 percent of small and
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and whatever new social network is rolling out that month—there’s a
Whether direct mail is currently in your marketing mix, or you’ve never used it before, you won’t want to miss learning about Every Door Direct Mail®, a program USPS created just for small business.   Hear from EDDM2Go how you can take advantage of this
HOW TO: Five Free Ways to Get Your Business in the News The truth is you don’t really need a public relations firm to publicize your business. I realize that as the owner of a boutique public relations firm that’s probably not my best sales pitch. And yet, it’s true.
If ever there was a good time for bootstrapping SMBs to grow their customer bases on a budget, this so-called recession the US is it. With a growing number of ‘self-serve’ options now available from search engines, social platforms and third party vendors, it’s easier than ever

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