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Q: What’s the difference between marketing and branding? And what are the core aspects of each? Last week, a very bright, hard-working and bright-eyed new entrepreneur came up to me and asked me point blank: so what’s the difference between marketing and branding? I was caught off
Brand assets, everything from business cards, stationery items to a website, are must-haves for a startup. Every brand asset should include your company name and logo, so make sure you have a lawyer trademark your name and logo, or at least do a quick search to be reasonably sure of trademark
I “Googled” myself for a recent workshop presentation I made for unemployed job seekers.  It was an advanced LinkedIn class and I hoped to show them how to use this tool to enhance their job search.  This was an exercise to demonstrate the power of LinkedIn profiles, and my
I remember a few months ago when I was watching TV and a new Charles Schwab commercial came on. I can’t say that most ads about investment banking are really that riveting but this one surprised me. The ad featured a young man who sported iPod headphones and encouraged viewers to “
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
Tips for Naming Your Product or Business Steve Strauss, founder of www.theselfemployed.com, shares tips for changing or establishing a name for your product or business.
Sharing personal experiences online has become somewhat of a national pastime. So it shouldn’t surprise anyone that as consumers spend more time online that online channels and dialogue are increasingly impacting companies’ brands. A large company may be able to afford to hire a
Create, nurture, recognize and reward your Brand Fans who share positive word-of-mouth online and in person. Brand Fans are not just the people who "like" your Facebook page or follow you on Twitter or agree to a connection with you on LinkedIn.  Some of those people will be
The 21st century belongs to design. It’s what’s going to keep you- as an entrepreneur, competitive. With everything else being outsourced, from home loan processing, accounting, to research analysts, design is one area where we have a firm competitive advantage and it’s yours to

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