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LinkedIn is currently the largest available free database of business people in the world today.  You can target and search for potential colleagues to meet almost any business goal you wish to accomplish. I started this series of articles by offering the reasons why your small business
If you’re an aspiring entrepreneur, the one skill that you should start honing (if you’re not already an aficionado at it) is being a great people-person. Not to say that introverts can’t be incredibly successful entrepreneurs - because they can - or that you have to learn
Developing Your Positioning Marketing Strategy “Knowledge is of no value unless you put it into practice.” - Anton Chekhov Developing a position marketing strategy is determining exactly what “positioning” is and why it is important. According to Wikipedia,
The “Big Boys” such as Amazon, Zappos, WalMart, etc., have surely taken a lot away from small business.  Likewise Google is accused, and rightfully so, of 'killing' certain markets in their pursuit to bring information to the masses while allegedly doing no evil.  On
“I have the best customers in the world so it’s tough to pick favorites!” gushed Trish Moynihan, owner of the Big Frog franchise in Cumming, Georgia. Big Frog began as a custom t-shirt shop in Tampa, Florida. But with new printing technology, the company takes the concept of
Understanding How YOUR Customer Thinks Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or
This week, we’re taking a look into the future of marketing at the FutureM Conference in Boston, Massachusetts. What’s FutureM? It’s five days of planning, debating, and celebrating the future of marketing, and is an event that brings together some seriously innovative minds
Get Social and Get Customers Social media is one of the hottest marketing tools today. Here’s how getting social can help you attract and retain customers.
Megan is an artisan soap maker with a nose for appealing scents. Rob is a resin and acrylic mold master with a meticulous eye to detail. Both want to bring fun and humor to a cynical world. So Rob started making molds from real-life items like World War II hand grenades, and Megan filled these
Are You Providing What Your Customers Want? “You can have the best product or service in the world, but if people don’t buy - it’s worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” -

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