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Last week I attended the DAA (Digital Analytics Association) Philadelphia Symposium at the University of Pennsylvania. The concluding talk was by Wharton Professor Peter Fader entitled “How Can Customer Centricity Be Profitable?” The idea is that not all customers are the same and we
SCORE Tip of the Week: Get More Business By Using Referrals SCORE's CEO, Kenneth R. Yancey, explains how to increase customer referrals in your business.
What Really Works for Finding New Customers? Potential customers are everywhere. With today's technology, it is easier to find new customers than ever before. This infographic sponsored by Zipcar shows you the places to get the customers you need and the tools that get the best results.
Getting Your Business Online The internet has become an essential part of everyday life—for work and play. As a result, there have never been more ways to get your business online. This Q&A provides some basic information that will help you decide what type of online presence is right for your business. The term
Lately I have been talking to seasoned sales professionals to understand their current techniques for getting new customers – and their use of social media as part of the sales process. Depending on the industry, social media may be THE communications channel (you get a response in tech
Increasing Customers: Low Cost Promotional Techniques to Find Customers Fairfield County SCORE provides tips for increasing the number of customers for your business.
Establishing an effective online marketing presence can be time-consuming and overwhelming, especially if you have a small staff. Here are some quick, simple, and free or affordable online tools that help maximize the results of your online marketing strategies. They’re proof that
In a perfect selling world, you’d collect a few major clients who would remain loyal forever and whose needs would never change.  You’d rarely have to look for new business.  Sounds great, except that in the real world, you have to consistently find ways to get new customers
According to marketing expert Jon Rognerud, the cost of the acquiring new clients (through advertising, marketing etc.) has tripled in the past three years. 1. It’s Getting More Expensive and Harder to Effectively Advertise In The Traditional Way - So Get Creative! Additionally,
Did your mother ever tell you that honesty is the best policy?  Mine certainly did, time and time again, when cookies went missing or homework went unfinished.  And over the years, the saying has proven itself to be true. By “honesty” I don’t just mean “not lying

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