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You’ve always known that repeat, long-term customers are a good thing for your business. But did you know how good? This month we’ve gathered statistics that tell the true story of the impact customer loyalty has on a small business’s development in the SCORE Infographic,
Looking for a way to measure customer value? We talk about customer value but how do we measure it?  For those of us with a small number of clients, customer value has a face and voice.  We know which customers we love to work with – who appreciate our company and our services.
Interested in starting a customer loyalty program? It can be a great way to show customers that they’re valued – and encourage them to come back to give you even more business. Here are a few things to keep in mind as you get started to make sure your program is accessible and easy
The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,
We’ve all been at the crossroads before where we have to decide whether to lie or tell the truth. For instance, “Honey, does this dress make me look fat?” or “Can you have that project to me by Monday?” tell the truth and face immediate backlash or lie to appease
Looking to improve your small business sales? It all starts with your clients! In a recent SCORE LIVE webinar “Preparing to Sell: Defining Your Target Market and Aligning Your Sales and Marketing Message,” Denise Graziano, President of Graziano Associates, gives tips on ways small
Want More Customers? Diversify! Your target market has been buying so far, but as all small business owners know, customers are fickle creatures and you never know when their buying preferences will change. Creating a double whammy, with the rise and fall of the economy, it’s hard to keep cash flow flowing when customers
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. In today’s digital world, a strong web presence is critical to a small business’s success.  In this two-part webinar series sponsored by Verisign, find out
What marketing methods work best for small business owners to find and keep customers? A study by Huzzah Media polled small business owners and here’s what they found. By far the top way small business owners engage with customers is their websites, cited by more than 80 percent of
If you’re looking for the best ways to reach local customers, take a cue from large national corporations and franchises with multiple locations. A new report by BIA/Kelsey for Surefire Social says such companies are increasingly using social media first for local promotions, relying on it

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