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If you’ve been using Pinterest over the last year and a half, you won’t be surprised when I tell you that there have been some big changes. This is especially true if you’ve been using the site to market your business or to show off the work of your organization. Over the
I follow Jill Konrath and her sales tips because they are time efficient, practical and they work. Social media opens new channels of communications with clients and prospects. In theory you can contact almost anyone directly via his or her social media account. There are many anecdotes about the
Email marketing offers a cost-effective way for small businesses to communicate with customers and prospects. Here are five tips that will help you get the most out of your email marketing efforts: Be Clear About Content and Frequency At the time of sign-up, let subscribers know the
So you’ve invested time and money into a marketing campaign. What is a “good” result? The following is a quick guide to average comparison benchmarks by marketing tactic: Email marketing: Effective email marketing is a multi-step process. First you need compelling
The No. 1 Mistake Businesses Make When Writing Headlines Steve Strauss, founder of www.theselfemployed.com, teaches you how to create an attention-grabbing headline for your online content.
Creating Viral Content Steve Strauss, founder of www.theselfemployed.com, gives advice for increasing the exposure of your online content.
SCORE Tip of the Week: How to Get Publicity for Your Business From Bloggers SCORE's CEO, Kenneth R. Yancey, gives advice for generating buzz for your business through blogs.
Is your small business using content marketing? “What’s content marketing?” you might ask? Basically, content marketing is the hot new buzzword for something businesses have been doing quite a while: marketing themselves by creating content that gets noticed by prospective
Is your small business using online marketing to its fullest extent? Are you even using it at all? If not, a study conducted by Forrester Research for Act-On Software should serve as a wake-up call. The poll of marketing decision makers at small and midsized businesses (SMBs) found companies
You can get your company's name displayed on screens by buying keywords through individual search engines (e.g., Google AdWords or Yahoo). These keywords are words that your potential customers would type in to a search engine to either find your product or a similar product. This is a great

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