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For years I have been using Google Analytics to help track and measure website results. This data is useful in seeing the statistics for monthly visitors and overall conversion rates for signing up for the newsletter, check-out, etc.  Each month I view whether website performance metrics are
  SEO, SEM, PPC, SERPs - WHAT DOES IT ALL MEAN?! Join this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use
Starting an Email Marketing Program Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program with this checklist.
Checklist for Effective Website Content Effective website content not only attracts users to your business website, but also keeps them there longer and persuades them to take action. Use this checklist to develop effective website content.
Podcast: Attract New Customers With Online Marketing The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, Yext's Tyler Donahue explains how you
Visual content will be a major drive in social media engagement 2014. With 90 percent of information transmitted to the brain being visual…is it any wonder! Today’s marketers are jumping on the visual bandwagon with engaging elements that reflect a company’s branding,
What small business challenges are you facing this year? Help transform these challenges into successful opportunities by making and uploading your small business video story by midnight, Eastern Standard Time, on February 25, 2014. You could win great prizes and free publicity to improve your
State of U.S. Small Business Online Perspectives From Small Businesses With an Online Presence
The Importance of Website Analytics It’s not enough to have a website these days. Your site needs to be marketed, promoted and nurtured. Part of the that process is staying on top of site activity, who’s coming to your site, where they’re going and what they’re doing. Essentially you have to hold your site
Measuring Your Website’s Success Analyzing your website’s performance can be overwhelming in the beginning. But, its important because tracking and measuring your audience’s online behavior will help you to determine what about your site is working well—and what isn’t working at all. Once you have this

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