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Oh, the monthly email newsletter. I could probably write an ode to this tried and true marketing device for no other tool provides such consistent marketing value. I use my newsletter to keep clients excited with fresh content, alert users of updates, promote items and to create a community for
Is your small business a social butterfly? Are you using social media tools like Facebook, LinkedIn, Twitter and now Pinterest? The latest j2 Global Small Business Opinion Survey polled more than 1,000 small businesses nationwide and found a growing number are relying on social media as a key
Using Social Media “The Right Way” To Promote Content for ROI The best value of social media is that it is truly social. Social media allows you the opportunity to engage and interact with potential customers and new customers by adding a sense of comfort and familiarity to your
Every so often, my team and I will sit down and brainstorm ideas on how to deploy a successful social media campaign. Thinking up and creating a campaign is actually an enjoyable experience, maybe not picnic-at-the-park enjoyable (since there is a lot of day-to-day work: tweeting, posting,
Whether you’re just getting started with email marketing, or are looking for some new ways to improve your response rates, this webinar is for you!   In under an hour, experts Azure Collier and Lisa Boles from Constant Contact will show you how to create an email that gets noticed
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
Listening Tools for Building Online Conversations Here are some great listening tools for conversations that are already taking place across the social media channels. There are numerous free and paid tools for listening for specific terms in social media.  Here are two great ones:
As marketing dollars flow from traditional to social media, more small businesses are leveraging social platforms in order to drive traffic and increase visibility.  Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing
I confess that (perhaps like you) I put on a brave smile on social media while underneath feeling frazzled. Every day I seem to get more communication streams flowing into my business - more emails, more instant messages, more newsletters, more Facebook posts, more LinkedIn status updates and
Use Keyword Research to Target your Traffic In today’s hyper competitive market place, keywords are playing a powerful role in your content marketing strategy.  It is difficult to have a social media strategy without first knowing what your content marketing strategy is. Create a

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