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Marketing is such a broad topic. It encompasses advertising, social media, search engine optimization, content development, email, public relations, and so much more! As a small business owner, you likely have many questions on creating or improving your marketing strategy. SCORE & Jeanne
What Do New gTLDs Mean for Your Business? Over the next few years, .com, .net and the other domains business and consumers have come to rely on will be joined by thousands of new domain name extensions. What exactly do these domain extensions – known as new gTLDs (generic Top Level Domains) — mean for your business?
We all know loyal customers are gold. It is easier and cheaper to sell to them. They are worth roughly 10 times the value of their first purchase. And they are likely to be your best source for new sales leads. Often email marketing is the most efficient way to stay in touch with existing
How Will New gTLDs Impact Small Business? Over the next couple of years, domain standards like .com, .net and .org will be joined by potentially thousands of new domain extensions - also known as new gTLDs (generic top-level domains) — like .ninja and .photography.  What do these new gTLDs mean for small businesses and
Creating content for their websites has suddenly become a “must” for small business  owners. This Webinar will explain: Why creating content is critical for small business owners How creating content can help your search engine rankings Creating content: Should
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. In today’s digital world, a strong web presence is critical to a small business’s success.  In this two-part webinar series sponsored by Verisign, find out
Tips for Online Content Marketing You’ve taken your small business online, you’ve set up your website, and you’re using social media. As you turn from how to get your business online to how to make your online presence work for you, consider driving business by creating and distributing content that carries your
The Future of Social Commerce: Shopping On Twitter, Pinterest and Beyond Earlier this year, leaked images from online retailer Fancy.com showed a mock-up of a new platform called Twitter Commerce. These branded tweets, which look just like normal tweets, can be expanded to reveal a Buy button that allows consumers to make a purchase from within the Twitter app.
Content Marketing: 4 Ways It's About to Change Any discussion of marketing in 2014 starts with one word: content. Creating unique and engaging content — from blogs to Facebook posts to email newsletters— has been the key to scoring customers for several years running. But where is this trend of "brand publishing"
Before you tackle a website redesign, use Google Analytics to determine what components of your current website are a success and which need a makeover. In this webinar learn how to: Decipher In-Page Analytics data Analyze bounce rate on your homepage Measure visitor performance on

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