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Marketing Assessment Tool A quick and easy survey to determine the effectiveness of your business' marketing strategy.
“I have written a business plan but I haven’t actually included word of mouth as a channel for marketing.” Isn’t it interesting that most people who are contemplating starting a business or who have written a business plan typically do not add word of mouth into their
No surprise but research shows word of mouth—or recommendations made by others—is still the most effective way to win new customers. But exactly how do you influence or increase buzz? Here are five tactics that I have seen truly work for small businesses: 1. Remember to ask.
So maybe you are tired of seeing stats about how local and mobile marketing is growing and why small businesses need to be doing more to capture these customers. Those statistics don’t lie, and it’s clearly necessary for SMBs to understand where to best leverage their online marketing
The first time I heard of the term blog (short for weblog) was when a website designer recommended it about nine years ago as a way to keep the website for my coaching company fresh. She explained that when website content changes, search engine spiders find the site more easily. Even though most
SCORE Tip of the Week: How to Cash in on Summer Events SCORE's CEO, Kenneth R. Yancey, offers advice for getting the most marketing potential out of seasonal events.
Key concepts of having a great, business-class website. Even with the dominance of social media in today’s marketplace, websites are still one of the most important communication tools a business can possess. It’s often the central hub through which you communicate with customers
SCORE Tip of the Week: Attend a Trade Show Like a Pro SCORE's CEO, Kenneth R. Yancey, recommends how to make the most of trade shows for your small business.
Marketing: Plans, Strategies and Mix Learn about planning the marketing strategy and mix of your small business.
Making the Right Impression Westchester SCORE provides tips for creating a strong and effective first impression for your business.

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