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  Could you possibly be confusing your prospects with business jargon? I’m sure you wouldn’t do it intentionally, but if you don’t pay close attention you might still be doing it. For example, just the other day I got an email asking me if I’d be interested in
Every once in a while we are reminded that our perception of the world is not necessarily accurate. That’s exactly how I felt when I read Lynn’s letter. A few months ago, she’d been quite snippy at a party we were at. After I innocently said, “Life is good,” she
Winning Them Over is The Key to Growth Small businesses are more responsive! Customers tend to prefer small businesses, too: small businesses meet or exceed customer expectations more often than big businesses. 
Expert Tips for Sales and Customer Loyalty Learn the Basics - Sales and Customer Loyalty Tips Sales are an indispensable part of running a successful small business. Yet many entrepreneurs shy away from the role because of long-held misperceptions, or they simply don’t feel comfortable doing it. All it takes is a better
In a world that always seems to be about “me first,” it can be hard to see the value of niceness in the business world. It turns out that there may be more to altruism than vague moral brownie points: being nice and helpful can pay off more than being selfish and cutthroat. Stefan
The Importance of Building Real World Fans Social media has become second nature for many small business owners and startup entrepreneurs. Business owners spend significant time – and sometimes money as well – seeking fans, likes and followers on all kinds of social platforms, from Facebook and Twitter, to LinkedIn, Quora,
Boosting Customer Loyalty with Big Data Are you paying attention to your existing customers? If not, you may want to reconsider your priorities: According to a new report, more than half of the annual revenue for 61 percent of small business owners comes from repeat buyers.
7 Credibility Busters for a Small Business For almost any small business, credibility is critical. If you aren’t credible, customers won’t trust in your ability to deliver a good product or service, and are more likely to take their business elsewhere. Lack of credibility also leads to a poor reputation, more complaints and
“It is an immutable law in business that words are words, explanations are explanations, promises are promises – but only performance is reality.” – Harold Geneen The world has always been filled with promises – some good and some bad. Friends and
Client Relationship Mastery™ is the solution to the problem, "How do I keep my clients for the long term?" Whether large or small, companies have similar client retention challenges. 80% of your future profits will come from just 20% of your existing customers. Are you doing all

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